Battlestar Galactica MMO?

The news broke during the Game Developer's Conference that a company was putting together a browser-based MMO based on the Battlestar Galactica IP.

As much as I liked BSG (before the end), I just don't see it as an MMO.

Two IPs that beg for an MMO:

Firefly (The Verse Online)
Battletech/Mechwarrior